Traffic Building

You’ve likely heard the addage “Content is King” - meaning the best way to get traffic to your website is to fill it with quality content. Before optimizing your page structure for search engines, before trying to build links, and before pay-per-click ad campaigns - if you don’t have quality content on your site that people are willing to read, bookmark, talk about, and link to, those other forms of marketing won’t be nearly as effective.

I’ll leave discussions about the what, when, why, and how of quality content for other blog posts, I just wanted to share a post I read recently in a forum that nicely encapsulates the end goal of providing quality content.

I’m a professional writer and run an informational website so when i started up 2 years ago i assumed i must be onto a goldmine as everyone kept talking about how content is king.

So there i was, waiting for all those natural, organic lnks to come rolling in. I was waiting for a long time.

Recently I had an epiphany on the matter. It’s not good content alone that draws links, it’a authority content. If you have one really funny article about buying widgets in Peru then yes, it may be a good read but who’s going to link to it?

If on the other hand you get a criticall mass of content together about widgets in peru, their history, their production, the culture of the users, the types of widget available - in short, more information about widgets in peru than a reader could digest in one visit - then people will consider your pages to be a resource and will bookmark and link to you.

Content needs to be well written but that isn’t enough. It needs to belong to a larget section of content that has authority status in the eyes of the user. Take every angle of your subect and write separate articles and guides about it. You might think you’re repeating yourself at times but to someone researchign the topic, all good info available is manna.