Traffic Building

The biggest question in the blogging world is “What do I write about?”

If you’re a business trying to generate leads or sales online, your offline customers are your best source of content.

Think about what questions you get asked on a daily basis by potential customers - even things like “Where are you located?”. If someone has taken the time to call your business to ask a question, you can bet there are a few more like them typing the same question into Google or Yahoo! search.

The questions might take on a different form online like “dallas dry cleaner” instead of “how do I get to your store?” but the intent is the same. If you do a series of blog posts that answer frequently asked questions like these, you’ll naturally be creating unique and useful content that your potential customers are likely to search for.

In addition to questions asked by prospects, answer questions asked by current customers at all phases of your sales cycle. We’re increasingly turning to the internet to do extensive research on products or services before we even contact a potential vendor and you want your blog posts to match the industry phrases and common queries those doing research might use.

Content really can be this easy - just pick a question, use it as the title of a post, and answer it in your blog.