Register Domain Names for Multiple Years
When you’re moving your business online, it’s tempting to save a few dollars and only register a domain name for one year. That way if things don’t work out on the web, you’re only out the $15 or so dollars you spent to register the name.
Search engines are thinking the same thing.
Information on for how long you register a domain name is readily available to search engines and they use that data as a factor in ranking the pages in your site for relevant search terms.
Which site would you rank more highly, one that has its domain name reserved for the next five months or for the next five years?
Which scenario says “We’re here to stay” and which says “We’re really not serious about this web thing”.
If you had to recommend a business to a customer, would you choose one whose business license was expiring next month or one who had already printed up next year’s Christmas cards?
Search engines don’t stay in business by linking to temporary or low quality web sites, they stay in the business by providing relevant and quality results for their customer’s web searches.
If you act like you’re not serious about offering a quality web site for them to recommend to their customers, they’re not going to treat you seriously and rankings for your web pages will suffer as a result.
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