Is a Yahoo! Directory Registration Worth It?
Yahoo! charges $299 for a link in their directory - is it worth it?
In my opinion, no.
For most small businesses, it would be much more cost-effective to use that $299 to buy AdWords or other ads for your site. At even $0.25 per ad, that’s almost 1200 qualified visitors to your site for the price of that Yahoo! directory link.
Not that a link in the Yahoo! directory isn’t worthwhile, but its primary value is not in the traffic it sends to your site, it’s that it provides a quality backlink to your site that can help you rank higher in the Google rankings.
If you’ve implemented other search engine marketing techniques and have reached the point of diminishing returns, the link from the Yahoo! directory could provide a boost but it wouldn’t be first on my list of tactics.
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